:root{--paper:#e9e8e4;--paper-2:#f5f4f0;--accent:#c7c3b9;--muted:#bbb9b3;--measure:66ch}
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@media(min-width:960px){.hero-grid{grid-template-columns:minmax(0,1.55fr) minmax(250px,.7fr);gap:65px}.hero-photo{max-width:none;margin-top:30px}.hero-side{display:block}.hero{padding-block:150px 70px}.hero-side p{font-size:14px}.section-grid{gap:65px}.hero-side figure{margin:0 0 20px}}
@media(max-width:759px){.topbar{gap:4px}.topbar-right{gap:4px}.scene-count{font-size:12px;min-width:41px}.brand{font-size:12px}.index-button{font-size:12px;padding-inline:8px}.hero{padding-top:110px}.hero-side{display:none}.scene h2{font-size:clamp(2.5rem,10vw,4.5rem)}.c-card{padding:24px 20px}.route-result{padding:22px}.flow-step{padding:24px 20px}.data-table{font-size:15px}.hero h1{font-size:clamp(3rem,13.8vw,5rem)}.note{font-size:16px}.source-group li{font-size:15px}.route-button{flex:1 1 45%;font-size:14px}.lede{font-size:1.2rem}.closing{min-height:auto}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
/* Creative audit, September 2026: preserve the original pitch's editorial system. */
html{scroll-behavior:auto}.hero-grid{align-items:center}.hero-side img{height:auto;object-position:center}.hero{min-height:850px}.hero h1{max-width:11ch;font-size:clamp(3.8rem,7.25vw,6.4rem);line-height:.98}.hero .lede{font-size:1.35rem}.hero-photo{margin:0}.hero-thesis{max-width:51ch}.hero-links{gap:18px}.hero-side>p{margin-bottom:8px}.hero-side>strong{font-size:1.2rem}.hero-side figure{margin:0 0 18px}.reference-legend{display:flex;gap:24px;flex-wrap:wrap;border-block:1px solid var(--paper-line);padding:20px 0;margin:30px 0 38px;font-size:15px;color:#595650}.reference-legend b{color:#191817;margin-right:8px}.format-tabs{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border:1px solid #97938a;margin:18px 0 0}.format-tabs button{border:0;border-right:1px solid #97938a;background:transparent;color:#35322c;font:inherit;font-weight:600;font-size:15px;padding:18px 12px;cursor:pointer;min-height:60px}.format-tabs button:last-child{border:0}.format-tabs 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.duration-mark{display:block;font-size:2.5rem;letter-spacing:-.03em}.commitment-strip{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid #77746c;margin:32px 0 40px}.commitment-strip>div{padding:24px;border-right:1px solid #77746c}.commitment-strip>div:last-child{border:0}.commitment-strip b{display:block;font-size:2.2rem;letter-spacing:-.04em}.commitment-strip span{display:block;font-size:14px;color:var(--muted);margin-top:12px;max-width:26ch}.image-dialog{background:#121214;color:#f5f4f0;border:1px solid #777;width:min(700px,95vw);max-height:95svh;padding:20px}.image-dialog::backdrop{background:rgba(0,0,0,.88)}.image-dialog header{display:flex;gap:20px;align-items:start;justify-content:space-between;margin-bottom:16px}.image-dialog h2{font-size:17px;line-height:1.4;margin:0}.image-dialog button{font:inherit;font-size:14px;background:transparent;color:inherit;border:1px solid #777;padding:10px 16px;cursor:pointer;min-height:44px}.image-dialog 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@media(min-width:960px){.hero-grid{grid-template-columns:minmax(0,1.4fr) minmax(260px,.75fr);gap:70px}.hero{padding-top:145px}.hero-photo{max-width:380px}.hero-side{align-self:center}.hero h1{max-width:11ch}}
@media(max-width:959px){.hero{min-height:0}.hero-side{display:flex;gap:25px;align-items:center}.hero-photo{max-width:185px;flex-shrink:0}.hero-side>p{display:none}.hero-side>strong{max-width:15ch}.hero-side img{max-height:240px;width:auto;max-width:100%}.format-panel{gap:25px}.format-tabs{grid-template-columns:repeat(2,1fr)}.format-tabs button{border-bottom:1px solid #97938a}.brand-studies{grid-template-columns:1fr;gap:28px}.brand-studies article{display:grid;grid-template-columns:1fr 1.2fr;gap:0 25px;border-bottom:1px solid #aaa69c;padding-bottom:28px}.profile-capture{grid-column:1;grid-row:1/6;height:auto;min-height:120px;margin:0}.brand-studies article>*:not(.profile-capture){grid-column:2}.supporting-study{grid-template-columns:120px minmax(0,1fr);gap:17px}.supporting-studies{gap:30px 22px}}
@media(max-width:759px){.hero h1{font-size:clamp(3.25rem,12.6vw,5.4rem);max-width:11ch}.hero .lede{font-size:1.12rem}.hero-grid{gap:28px}.hero-thesis{font-size:1rem}.hero-tags{margin-top:20px}.hero-links{margin-top:20px}.hero-side{display:flex}.hero-side figure{margin:0}.hero-side strong{font-size:1rem}.hero-side figcaption{font-size:10px}.hero-photo{max-width:130px}.hero-side img{max-height:none;width:100%}.hero{padding-bottom:55px}.format-panel{grid-template-columns:1fr;padding:25px 0;gap:28px}.reference-pair{max-width:520px;width:100%;margin:auto;gap:12px}.reference-legend{gap:12px;display:grid;font-size:14px}.format-tabs button{font-size:13px;padding:14px 8px;min-height:54px}.format-analysis h3{max-width:24ch}.format-analysis dd{font-size:16px}.creative-spec{grid-template-columns:1fr;gap:20px}.creative-spec>div{border-bottom:1px solid #aaa69c;padding-bottom:17px}.reference-subhead{margin-top:45px}.brand-studies article{display:block}.profile-capture{height:auto;min-height:0;padding:12px 0;margin-bottom:20px}.profile-capture img{height:auto;width:100%}.supporting-studies{grid-template-columns:1fr;gap:30px}.supporting-study{grid-template-columns:115px minmax(0,1fr);gap:18px}.supporting-study h4{font-size:1.25rem}.supporting-study p:not(.mini-label){font-size:14px}.supporting-study .frame-zoom>span{font-size:9px;right:5px;bottom:5px;padding:4px}.library-note{padding:20px}.funnel-overview{grid-template-columns:1fr}.funnel-overview li{border:0;border-bottom:1px solid #77746c;padding:22px}.funnel-overview b{max-width:none}.funnel-overview span{margin-bottom:12px}.worked-journey{padding:23px}.journey-title h3{font-size:1.9rem}.journey-steps{grid-template-columns:1fr;gap:23px}.workshop-card{grid-template-columns:1fr;gap:10px;padding:23px}.workshop-card h3{font-size:1.9rem}.commitment-strip{grid-template-columns:1fr}.commitment-strip>div{display:grid;grid-template-columns:1fr 1.1fr;gap:16px;align-items:center;border:0;border-bottom:1px solid #77746c;padding:20px}.commitment-strip b{font-size:1.8rem}.commitment-strip span{margin:0;font-size:13px}.format-analysis .first-assignment p{font-size:20px}.brand{font-size:11px;letter-spacing:.035em}}
@media(max-width:360px){.supporting-study{grid-template-columns:95px minmax(0,1fr);gap:14px}.format-tabs button{font-size:12px}.brand{font-size:10px}.hero h1{font-size:3.15rem}}
.format-panel{scroll-margin-top:90px}.reference-subhead{scroll-margin-top:90px}
.profile-capture{border:0;padding:0;width:100%;cursor:zoom-in}.image-dialog h2{max-width:none;letter-spacing:normal}.worked-journey{scroll-margin-top:90px}
#references{padding-top:75px}#references>div>h2{font-size:clamp(2.7rem,5.3vw,4.8rem);max-width:22ch!important}#references>div>.section-intro{max-width:78ch}#references .reference-legend{margin:24px 0}.reference-pair img{min-height:0}
.format-panel{scroll-margin-top:160px}@media(max-width:759px){.format-panel{scroll-margin-top:190px}}
.index-dialog{padding:0}.index-dialog header{position:sticky;top:0;background:var(--paper);z-index:2;margin:0;padding:22px 28px;border-bottom:1px solid #aaa}.index-dialog nav{padding:0 28px 24px}.index-dialog header h2{max-width:none;font-size:28px}
.hero h1 span{display:block}@media(max-width:759px){.hero-grid{gap:20px}.hero-grid>div:first-child{display:contents}.hero .eyebrow{order:0;margin:0}.hero h1{order:1;font-size:clamp(2.8rem,12.6vw,5.4rem);margin:0}.hero .lede{order:2;margin:0}.hero-side{order:3;margin:5px 0 0}.hero-rule{order:4;margin:8px 0}.hero-thesis{order:5;margin:0}.hero-tags{order:6;margin:0}.hero-links{order:7;margin-top:4px}}
/* Expanded portfolio: the original pitch's visual evidence, inside one disclosure. */
.hero-side img{object-position:56% 50%;filter:none}
.experience-dossier{margin-top:44px;padding:0;border-bottom:1px solid #77746c}
.experience-dossier>summary{list-style:none;display:flex;align-items:center;justify-content:space-between;gap:24px;padding:25px 0;font-size:22px;line-height:1.3}
.experience-dossier>summary::-webkit-details-marker{display:none}
.experience-dossier summary small{display:block;font-size:14px;font-weight:400;color:var(--muted);margin-top:9px;line-height:1.5}
.case-toggle{font-size:30px;font-weight:400;flex:none;transition:transform .15s}
.experience-dossier[open] .case-toggle{transform:rotate(45deg)}
.experience-dossier>.case-dossier{margin:0 0 28px;background:var(--paper);color:var(--ink-dark);padding:0 clamp(22px,4vw,54px)}
.case-nav{display:flex;flex-wrap:wrap;gap:8px 26px;padding:25px 0;border-bottom:1px solid var(--paper-line)}
.case-nav a{font-size:14px;min-height:36px;display:inline-flex;align-items:center;text-underline-offset:5px}
.case-chapter{padding:50px 0 46px;border-bottom:1px solid var(--paper-line);scroll-margin-top:95px;min-width:0}
.case-chapter:last-child{border-bottom:0}
.case-chapter .eyebrow{color:#55514a;font-size:14px;margin-bottom:17px}
.case-chapter>header>h3{font-size:clamp(2rem,3.7vw,3.3rem);line-height:1.05;letter-spacing:-.04em;max-width:23ch;margin:0 0 20px}
.case-chapter .case-lede{font-size:18px;line-height:1.6;max-width:72ch;color:#514e48;margin-bottom:30px}
.case-columns,.case-receipts{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:30px;align-items:start}
.case-chapter h4{font-size:23px;line-height:1.2;margin:0 0 14px;letter-spacing:-.025em}
.case-chapter h5{font-size:21px;line-height:1.2;margin:0 0 12px;letter-spacing:-.025em}
.case-chapter p{color:#514e48;font-size:16px;line-height:1.6}
.case-chapter .source-link{font-size:14px;color:#292622;text-underline-offset:4px;line-height:1.6}
.case-visual{margin:0 0 22px;min-width:0}
.case-image{position:relative;display:block;width:100%;background:#171718;border:1px solid #aaa69c;padding:0;cursor:zoom-in;color:white}
.case-image img{width:100%;height:auto;display:block}
.case-image>span{position:absolute;right:8px;bottom:8px;font-size:12px;background:#111e;padding:5px 8px;border:1px solid #888}
.case-visual figcaption{font-size:13px;line-height:1.5;color:#595650;margin-top:9px}
.case-profile .case-image>span{bottom:5px;right:5px;font-size:12px;padding:3px 6px}
.case-stat-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px 20px;margin:24px 0 15px}
.case-stat-grid.three{grid-template-columns:repeat(3,minmax(0,1fr))}
.case-stat-grid>div{border-top:1px solid #aaa69c;padding-top:12px;min-width:0}
.case-stat-grid b{display:block;font-size:30px;letter-spacing:-.04em;line-height:1.1}
.case-stat-grid span{display:block;font-size:14px;margin-top:8px}
.case-chapter .case-footnote,.case-chapter .case-evidence{font-size:13px;line-height:1.6;color:#595650}
.case-highlight{border-top:2px solid #272521;padding-top:18px;margin:25px 0 20px}
.case-highlight b{font-size:clamp(2.1rem,3.6vw,3.3rem);line-height:1;letter-spacing:-.05em;display:block}
.case-highlight span{display:block;font-size:16px;line-height:1.4;font-weight:600;margin-top:10px}
.case-highlight p{font-size:14px;margin:10px 0}
.case-application{border-left:3px solid #252320;background:#dedbd4;padding:20px 23px;margin-top:30px}
.case-application>span{font-size:14px;font-weight:700;text-transform:uppercase;letter-spacing:.05em}
.case-application p{margin:8px 0 0;color:#35322c;font-size:17px}
.case-evidence{margin:22px 0 0}
.case-chapter .case-subhead{margin-top:34px;font-size:27px}
.case-campaigns{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:26px 30px;margin-top:25px}
.case-campaigns article{padding-top:18px;border-top:1px solid #aaa69c;min-width:0}
.case-campaigns article>span{font-size:13px;line-height:1.5;color:#595650;display:block;margin-bottom:13px}
.case-campaigns p{margin:0 0 12px}
.case-results{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-block:1px solid #aaa69c;margin:30px 0 15px}
.case-results>div{padding:24px 15px 24px 0;min-width:0}
.case-results b{font-size:clamp(2.6rem,5vw,4.4rem);line-height:1;letter-spacing:-.06em;display:block}
.case-results span{display:block;font-size:15px;margin-top:12px;line-height:1.4}
.case-results+.case-footnote{margin-bottom:30px}
.case-close{display:flex;gap:30px;align-items:center;justify-content:space-between;margin-top:30px}
.case-close .note{margin:0;max-width:65ch}
.case-close .cta-link{flex:none}
@media(max-width:700px){.experience-dossier>summary{font-size:19px;gap:16px}.case-chapter{padding-block:34px}.case-columns,.case-receipts,.case-campaigns{grid-template-columns:1fr;gap:25px}.case-close{display:block}.case-close .cta-link{margin-top:24px}.case-nav{gap:4px 18px}.case-nav a{font-size:13px}.case-stat-grid.three b{font-size:26px}.case-application{padding:18px}.case-results span{font-size:13px;overflow-wrap:break-word}.case-results>div{padding-right:8px}.case-image>span{font-size:12px}}

.case-chapter>header>h3{text-wrap:balance}
.hero-side img{object-position:56% 50%;filter:none}